Successful organizations focus on the Customer
Getting processes in place to establish positive outcomes with Customer Interactions is important to the long-term success of your business. Fulcrum gives you the platform to connect with your customers in meaningful ways, advancing relationships and customer retention.
Check you a great CX report from the Medallia Institute, Uncovering the Secrets Behind a Successful Customer Experience Program. We have marked up this copy to show exactly where Fulcrum can help.
Improve your Customer Experience today with Fulcrum!
FULCRUM SUPPORTS THE 3 KEY AREAS WITHIN YOUR CUSTOMER LIFECYCLE:
Acquisition
Fulcrum can personalize a campaign experience in real-time to create a more relevant experience and increase conversions via an automated workflow.
Acquisition Use Case #1
- User clicks on a display ad and comes to the site.
- Fulcrum instantly recognizes this path and/or campaign and renders a personalized experience in-the-moment based on the content and layout of the ad (to keep with aesthetic and content continuity). No need to pre-build multiple landing pages.
- User receives a highly relevant experience significantly increasing the goal of the desired conversion.
- Fulcrum provides attribution in real-time for the associated marketing channel and specific campaign. Downstream metrics on this user for future activity is also captured, allowing the opportunity to evaluate the long-term impact of the campaign beyond just the initial interaction.
Conversion
Fulcrum uses AI to identify and respond in real-time to known and anonymous customers to advance engagement and increase conversion.
Conversion Use Case #1
- Anonymous user has had 2+ visits looking at a specific product showing a high degree of interest but has not purchased.
- Fulcrum instantly recognizes the user and the associated past activity. Using AI, our platform displays a personalized message to incentivize the user to purchase immediately upon their revisit (e.g. a discount, recent reviews, etc.).
- If the user does not convert, they are automatically put into a specific segment to receive a highly targeted email and/or a targeted ad.
Retention
Fulcrum’s AI identifies possible patterns of customer churn like gaps in purchase activity and reacts in real-time to retain customers and revenue.
Retention Use Case #1
- A user with a history of high frequency visits and purchases has not been active on the site within the past 21 days, far outside the norm for this user’s behavior.
- Fulcrum automatically recognizes this gap in site visits and purchase activity.
- User is sent a “win back” email to encourage them to come back to the site.
- A personalized message is displayed for them on their revisit (e.g. welcome back, discount, gift with purchase, etc.).
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